Branded Merchandise: Why It’s Important For Your Brand

Promoting your business has never been easier than with branded merchandise. It’s a powerful way to increase brand awareness, mold your brand’s reputation, and ultimately drive more business. 

By customizing everyday apparel from t-shirts to accessory items like phone cases and keychains, you’re able to consistently connect with your audience in new and creative ways. Many companies often overlook the value in creating their own custom merch, but in reality, there’s no better way to tap in with your customers and foster a long-term loyalty.

Builds brand awareness and recognition

Did you know that at least 50 percent of individuals use promotional products daily, like water bottles? That means at least 50 percent of consumers are purchasing branded merchandise. Studies also show that six out of 10 people keep their promotional products for at least two years. With that kind of exposure, consumers are more likely to remember your brand, tell others about it, and come back for business. By wearing your merch, your customers are representing your brand and enhancing its awareness. And with more awareness, comes even more lead generation and business traffic!

Allows for extra company revenues

Companies that sell branded merchandise alongside their regular products are able to bring in an extra source of income that they could then re-invest into new product development, brand strategy, and marketing. As long as cost-effective manufacturing is set in place, branded merchandise can be an extremely profitable investment for your business.  

Serves as a way to promote your products or services

Customized merch opens up new opportunities for your brand to show your audience what your brand’s personality is all about. When it comes to the kind of merchandise and messaging you want to work with, the sky's the limit! If you plan out the right strategy, your branded merch can spark a whole campaign for your actual products or services. 

Improves your brand’s reputation and loyalty

We learned earlier that at least 50 percent of individuals use promotional products daily. Well, studies have also shown that of those individuals who purchased promotional products, 15 percent had a higher regard for that respective brand! So with custom merch, you’re not just increasing extra revenues or drawing in more customers, you’re also building loyalty in the customers you already have, all while molding what your brand is all about. 

Sets you apart competitively

If you’re constantly building your brand’s image and messaging through merch, you will shine against your competitors. When people use or wear your merch, they become walking advertisements for your brand. This exposure can lead to increased familiarity with your logo and business, and in turn, can help to create a positive impression in the minds of potential customers.

How can we help?

If you’re thinking about getting started with branded merchandise for your business, you can set up a free discovery call or in-person consultation. In collaboration, we explore embroidery, screen printing, wholesale apparel services and provide all the tools you need to creatively express your brand. For more inquiries, contact us at sales@atlantamerchgroup.com